TARIJA, Bolivia – On 20 June 2025, the foundation Impacto Bolivia pressed “publish” on a four-minute music video titled “Un Poquito de Ti”. What began as a home-grown tune is now the heartbeat of a nationwide campaign that has already reached millions of Bolivians across social media, sparking thousands of interactions in just its first two weeks, according to the organization’s in-house analytics.

A chorus of solidarity

Written by composer Osvaldo Castillo de los Ríos and produced by guitarist Fernando “Gato” Galarza, the track features a roster of well-known Bolivian artists – Esther Marisol, Erick Claros, Horacio Aldana and others – who trade verses over gentle acoustic guitar lines. The lyrics never scold; instead, they invite listeners to “give a little part of yourself” so that others may live. The visual narrative, directed by Alejandra Castellanos and Jonas Michel, unfolds in three acts: children discovering, musicians inspiring, professionals safeguarding every blood drop.

A little bit of you can save a lot of lives

Beyond a viral hit

Digital reach is only half the story. Impacto Bolivia has paired the music video with:

• “Donantes del Futuro” school modules in secondary schools in Tarija, complete with an interactive CD, a printed study guide and on-campus awareness fairs that spotlight the value of voluntary blood donation.

• Building on that success, the programme reached primary schools in 2025 as “Juntos por la Vida, la Fuerza de la Donación”. Three pilots – U.E. Lourdes, Teresa de Calcuta and La Salle Convenio – use an illustrated workbook, activity notebook and playground mini-fairs to turn blood-donor science into comics, games and hands-on fun for children.

• A cloud-based donor-tracking system for the Blood Bank of Tarija, built during the pandemic and now used for emergency situations.

• Running for Lives, a Barcelona marathon fundraising initiative in which Belgian runner Sebastian Van Wijmeersch dedicated his 42 km to the cause.

The people behind the movement

Impacto Bolivia was founded in 2023 by Belgian developer Rian Hoorelbeke, who first set foot in La Paz as an AFS exchange student back in 2012. His mission: deploy technology and education to solve persistent social challenges. Local execution rests with Alejandra Castellanos Vásquez, whose day-to-day coordination with Tarija’s blood bank, schools and health authorities, ensures that decisions resonate with local Bolivian needs.

“Our goal is simple,” says Rian Hoorelbeke. “Make voluntary blood donation the cultural norm in Bolivia.”

To get involved:

Visit impactobolivia.org or contact us via Whatsapp.

follow us on social media

Facebook: @Impacto Bolivia
Instagram: @impacto.bolivia.foundation
Youtube: @ImpactoBolivia
Spotify: Impacto Bolivia – Un Poquito de Ti